Getting your firm cited by ChatGPT.
More clients now ask an AI before they ask Google. If the model doesn’t know your firm, you’re invisible to a fast-growing slice of the market — no matter how well you rank.
Search is splitting in two.
People still Google. But more and more, they open ChatGPT, Perplexity, or Google’s AI Overviews and ask, “who’s a good [practice] lawyer in [city]?” The answer comes from what those models have read about you — and most firms have given them almost nothing to work with.
How to become a source the AI trusts.
- Clear, structured content that states who you are, where, and what you do.
- Schema markup the models can parse without guessing.
- Consistent mentions across the directories and sites AI reads.
- Reviews and authority signals that mark you as legitimate.
- Content that answers the exact questions people ask the AI.
It’s early — which is the opportunity.
Most firms haven’t touched this yet. The ones that get structured and citable now will be the default answer while their competitors are still figuring out it matters.
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