A women-led trial team that wins the map pack in Sarasota.
Vanessa Ross (owner, trial work · Super Lawyers, top 5%) · Rachel Schadt (7th-gen Floridian, 3rd-gen attorney, Sarasota native) · SC of-counsel: Brent Halversen.
The challenge.
Sarasota is one of the most saturated SERPs in law: “insurance claim lawyer.” Policyholder-side work depends on reaching homeowners, condos, and businesses the moment a claim is denied — and being the first Sarasota name they find.
The brand also had a story most firms would kill for and weren’t telling: a women-led trial team with multi-generational Florida roots.
The build.
A Sarasota-first architecture with real local authority — no thin doorway pages — feeding one brand. GBP and review velocity in the home market. A brand layer built around the trial team and the seven-figure result. Cross-linked to the SC network.
The result.
A Sarasota-market footprint built around the trial team, with the seven-figure record leading the brand. Headline result: $3,113,151.76 recovered for a SW Florida condominium complex.
Past results do not guarantee a similar outcome.
“She brought real experience fighting bad-faith insurers to our situation — responsive, and she made the right calls.”
Video that does the talking.
A sample of the social-native video we produce and run for Ross Legal — straight from their Instagram.
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